Event Technical Management and Production

 

Hewlett Packard

Product Launch

London Weekend Television Studios, London

 

 

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For the press launch of their new mobile computing and wireless communications technology, Hewlett Packard wanted to demonstrate how their products provided full integration of technology into the home and work environments. They also commissioned designer Krishma Ahmed to create new fashions that would enable their customers to carry this equipment with them.

The set and staging was designed around the three elements - home, office and mobile. Two 6m x 6m rooms were built - furnished as office and home - linked by a large central catwalk on which the fashions were modelled.